The Power Of Brand Consistency

Episode #150 Join us today as Colleen Interview’s Susan Friesen on Take the Leap. In this episode, we dive deep into the world of brand positioning with the incredible Susan Friesen, visionary brand strategist and founder of eVision Media. Trust me, you don’t want to miss this one! Here are three key takeaways from this episode:

Brand Positioning is More Than Just a Logo

Susan emphasizes that brand positioning goes beyond having a fancy logo or a well-designed website. It encompasses every touchpoint with your business, from your visual identity to your voice, messaging, and even the emotions you evoke in your audience. Consistency across all platforms is crucial to building trust and attracting the right clients.

Get Clarity on Your Ideal Client

Susan highlights the importance of understanding your ideal client on a deeper level. It’s not just about demographics; it’s about diving into their why, their emotional charge, and the transformation they seek. By aligning your brand with your ideal client’s needs and desires, you can create a powerful connection that resonates and builds trust.

Don’t Confuse Your Customers

One of the biggest mistakes entrepreneurs make is confusing their customers with inconsistent branding. Susan shares a cautionary tale of a business called Lunchbox, which had a misleading name and logo that didn’t align with its actual services. It’s essential to ensure that your brand accurately represents what you offer and makes it easy for customers to understand and connect with your business.

To connect with today’s guest: Susan Friesen

FB Personal: https://www.facebook.com/susanfrie/
IG: https://www.instagram.com/susan.evisionmedia/
LI: https://www.linkedin.com/in/evisionmedia/
FB: https://www.facebook.com/eVisionMedia
Offer: Free website review + 1 hour consulting
https://evisionmedia.ca/review/ Value $750

To connect with the host: Colleen Biggs

https://colleenbiggs.net/ Consider Colleen to speak at your next event!
Join the Leap Community so you can Step Into the Spotlight, be seen, be heard and be visible today! https://colleenbiggs.net/community/
Subscribe to our podcast for more amazing episodes https://podcasts.apple.com/us/podcast/take-the-leap/id150335952
Join us for the Empower & Elevate Conference March 22nd https://colleenbiggs.net/empower/

Thank you to our Sponsor of today’s show: Peacefullliving

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